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WebMar 8, 2024 · According to Morphio, the average churn rate for B2C SaaS businesses is 7%. That’s 2% higher than B2B churn rates. And, sure, this may not seem like such an enormous number. Nonetheless, 7% of your customer base lost each month can quickly add up. Especially if it goes on for an entire year. WebMar 26, 2024 · Inbound is especially useful in B2C scenarios where the buying journey is particularly complex, and customers have to do a lot of research or consider a lot of factors before they make a decision. Most companies include both inbound and outbound in their marketing strategies. robotics vision \u0026 control second edition pdf
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