SpletMost networks use Nielsen's Live Plus service to track ratings. Live Plus looks at who watched shows on their DVRs within different time frames. Generally, it tracks three major categories: Live-Plus-Same-Day, Live-Plus-Three and Live-Plus-Seven. Each one looks at a broader timeframe, so Live-Plus-Same-Day looks not only at who was watching ... SpletWhen going to scale, re-targeting those households who did not turn on their television when the ad was originally served is one possible strategy. With connected TV (CTV) and over-the-top (OTT) streaming services, Nielsen tracks ratings differently and sends the results directly to the platforms. The reporting is expected to change in coming ...
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